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This meant that violence on television or in movies could stimulate or influence some children to participate in aggressive or violent behavior.
At about the same time my own research at the University of Utah showed that children who had been heavily exposed to violence on TV could also become somewhat desensitized to it compared with children who had seen little or no TV.
This suggests an unfeeling or indifferent response by citizens in the presence of suffering on the part of others. One possible explanation for this apathy, especially in the larger urban areas, is that many individuals have become desensitized to violence witnessed primarily in the media.
And while in the United States available data show an enormous amount of violence on TV and in movies, this is an issue and problem common to many of the culturally advanced nations of the world where a high percentage of the populace have TV sets.
What children see on the screen is violence as an almost casual commonplace of daily living. Violence becomes the fundamental principle of society, the natural law of humanity. Killing is as common as taking a walk, a gun more natural than an umbrella.
Children learn to take pride in force and violence and to feel ashamed of ordinary sympathy. They are encouraged to forget that people have feelings.
In recent years he and a number of associates have amassed a great deal of evidence that has repeatedly and powerfully shown how live models or those on TV and on the theater screen can teach new behavior patterns and influence or even change opinions, attitudes, and values.
Many of the U. This evidence suggests that TV and motion pictures are powerful teaching tools, for good or evil. Advertisers spend two and a half billion dollars a year on TV advertising in the U. Politicians often engage in saturation blitzes on TV, spending large sums of money in an effort to sway voter opinion and behavior in their direction.
This too is done on the assumption, and with some supporting scientific evidence, that the media are powerful determiners of behavior, whether it be in selling a bar of soap or attracting votes to a particular candidate.
There appears to be little doubt that television and motion pictures have significant power to inform, educate, persuade, and sometimes even change behavior.
The general notion behind modeling, or imitative learning, is that if you want someone to adopt a new behavior, you show him a live or televised model of someone exhibiting this behavior under glamorous and attractive conditions.
For example, a young man may be afraid of snakes. You show him a cute little girl playing with a harmless snake, first at a distance, then close up.
She models for him the handling of a snake, demonstrating how harmless it can be. After a few exposures to this, he touches the snake and soon overcomes his fear and aversion to it.
One can effectively teach golf, the operation of a complex machine, table manners, and other skills primarily by the modeling or imitative learning technique.ABSTRACT According to the theories of consumer behavior, children attached to their parents with 4 kinds of relationships called secure, avoidant, ambivalent and disorganized.
Many of the U.S. Surgeon General’s studies that led to the conclusion that violence on the screen could cause aggressive behavior in some children stemmed from work in the area of imitative learning or modeling.
This evidence suggests that TV and motion pictures . The effects of television on children's behavior, attitude, and moral judgment Lauri Reinhardt the effects of exposure to aggressiye and pro- Observations of aggressive and pro-social behavior were conducted during free play for the entire session.
Benefits include exposure to new ideas and knowledge, increased opportunities for social contact and support, and access to health-promotion messages and information.
Risks include negative health effects on weight and sleep; exposure to inaccurate, inappropriate, or unsafe content and contacts; and compromised privacy.
Does Television Affect Children's Health? Social Effects of TV. Children learn sexual behavior and attitudes from TV as well.
Researchers have found that young women who are more active viewers of the sexual content of television programs are more likely to regard sex as a recreation.
Television viewing creates a heightened expectation. Television has the potential to generate both positive and negative effects, and many studies have looked at the impact of television on society, particularly on children and adolescents (1,2).
An individual child’s developmental level is a critical factor in determining whether .