The company was founded on the principle that it would make shoes for anyone who could walk or run and this has been the guiding philosophy behind Nike. Strength of the company is that it has outsourced all aspects of its production to overseas facilities and thereby, does not have any manufacturing outlet of its own.
The company operates in more than countries and employs over people across six continents. Initially, the company operated as a distributor for Onitsuka Tiger, the Japanese shoe maker. In the first retail store was opened.
They became extremely popular among the runners: Among the main tasks are: Strategic Planning The mission of Nike corporation is: SWOT analysis is an extremely powerful tool because it helps to identify priorities and create a common vision of achieving the goals set.
Also, only by taking into consideration the components of general environment: Other branded products are not so strong; Nikes planning and organizing essay Spoiled publicity because of accusations of poor working conditions and workforce exploiting in the developing and newly industrialized countries.
These companies also use international approach to management and business; they are very profitable and have similar problems with publicity. At the same time Nike remains the market leader due to its cost efficient marketing, effective advertising and research and development.
Nike uses strategic planning and various planning techniques in its activity. Among the planning techniques that Nike uses are: Converse and Jordan brands are examples of divisions created around specific products while Nike design is a functional department.
Each department has subdepartments, responsible for handling particular tasks. In Nike, employees report to divisional managers and divisional managers report to the CEO. Operations department is used to provide proper communication between divisions.
Nike is an innovative company and such organizational structure helps it to handle research and development measures. Also, because of the global competition Nike has to react to changes quickly and make rapid decisions. Carrying most of the features of matrix structure, Nikes organizational structure facilitates timely and quality decision making.
Leadership and management are different categories and not always can a single person carry two of the roles simultaneously.
Leadership style is a certain manner of implementing plans, influencing and motivating people. From 4 to 6 leadership styles are usually differentiated by the scientists.
Most widespread classification includes: On the top levels of Nike Corporation laissez- faire leadership style is applied as separate departments get relatively much freedom in their decision-making process while top management motivates and transfers the vision of the company to ensure keeping to mission and goals.
At lowers levels of the organization various leadership styles are used depending on the cultural peculiarities of the population that lives on a particular territory.
All Nike managers are required to communicate in a similar style across the company. The company has a powerful digital intranet to provide effective communication between Nike headquarters in Beaverton and the international offices. To get relevant feedback from the customers Nike actively uses social media means.
To communicate its values to the target audience Nike uses designated spokespersons that often base their speeches on inspirational stories and motivate the listeners.
Managerial Controls Management is relatively decentralized in Nike. It means that much freedom in decision-making is delegated to lower levels of management. The benefits of such approach are: Feedforward, concurrent and feedback controls are made using the specially designed software.
Nike has a powerful digital intranet to ensure proper communication between headquarters and international offices. In Nike purchased SAP Apparel and Footwear Solutions AFS that provided better financial management, helped to decrease inventory level, improved decision making and provided a holistic view on the whole business.
For example, SAP AFS Solution provides the right tools to manage the entire supply chain from the initial purchasing of raw material to the final delivery of the finished product Suren, Also Nike actively uses social media social networks, blogs, and media portals to promote their marketing efforts and get feedback from their customers.
Innovating and Change Nike implements a lot of innovative approaches to handling business. Historically, Nike shoes became successful due to innovative design, created specially for athletes.
Since then the company continues to invent new things and surprise the world community with non-standard approaches to business. First of all, the company was one of the first to sell the trade mark only, having no physical production facilities and concentrating on marketing and promotion only.
This allowed Nike to minimize risks and maximize profits.
Among other innovative ideas of the company are: Also Nike became famous for its open-source approach allowing them to collaborate with virtually everyone.Case Study Analysis on Nike Corporation 1. Introduction History Nike is a major US footwear, clothing and sportswear supplier based in Beaverton, Oregon.
The emphasis is made on company’s strategic planning, organization peculiarities, leadership, management, innovation and change.
scenario planning and others. 3. Organizing for. The decisions a manager makes while utilizing the planning, organizing, staffing, leading and controlling, functions will reflect the success a company will have at obtaining goals . Nike will be organizing the internal business by gender as opposed to sport category and conducting increasing amounts of research addressing the buying habits of men, who tend to be item-driven, and women, who tend to be collection-driven, with specifically targeted product lines.
SWOT analysis is a planning which evaluates the company’s Strength, weakness, opportunities & threats. Strength and weakness are the internal factor whereas opportunities and .
Read this essay on Nike. Come browse our large digital warehouse of free sample essays. This was the start of Nikes journey to becoming the most powerful sports company in the world today. planning, organizing, leading, and controlling.
External and internal factors play unique roles into how the company carries out each of these. Nike, its objectives and responsibilities. Print Reference this. Disclaimer: and planning for carbon neutrality by ” Read more. Business. Nike Named for Apparel & Innovation on Fortune’s Most Admired Companies.
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