Internationalisation of the spanish fashion brand zara

This is the motto of Enric Casi [below], Director General of the Spanish corporate group Mango which designs, makes and sells clothes for women. Mango is the second largest exporter of the Spanish textile-producing sector and has more than 2, shops on five continents, with new shops opening each year. Having been hit by the economic and financial crisis, the market, and especially companies in the Spanish textile-producing sector, Mango was able to recover thanks to globalisation. Numbers from prove it:

Internationalisation of the spanish fashion brand zara

Learning outcomes Due to the fact that many companies face the issue of expanding into foreign markets during their development, this course aims to provide a comprehensive basis for analysing and understanding the internationalisation of firms and their businesses.

The purpose of this course is to provide students with knowledge and understanding of the international expansion and internationalisation processes of firms and the different opportunities and challenges companies face during these processes.

After participating in the course, the student will be able to: Content Due to the fact that many companies face the issue of expanding into foreign markets, a critical reflection on the challenges, possibilities and trends facing companies that are about to expand their business abroad is of great importance.

The course presents different theories and perspectives on internationalisation processes of firms and their foreign market entry.

Internationalisation of the spanish fashion brand zara

It also elaborates on how firms encounter and chose to solve different problems related to the foreign market entry process. A special focus will be given to: Instruction The course uses a combination of lectures, seminars with student-based activities as well as case studies.

PESTLE Analysis

Lectures will provide principal knowledge about central topics within the field of foreign market entry and internationalisation of firms. Attendance at the seminars is compulsory.

Case studies and seminars are group based. The course is taught in English.

Globalization: Case of Zara

Assessment The student will get one single grade, equivalent to 7,5 credits. Course examination includes written and oral group assignments, active seminar participation, as well as an individual written exam.

The grade for the entire course is based on an assessment of all parts of the examination. Grading criteria are presented in the study guide provided at the beginning of the course.

The following grades will be used: Examinations handed in late will not be assessed except under special circumstances. Any remaining supplemental work must be completed and handed in by the deadline specified in the study guide.

Internationalisation of the spanish fashion brand zara

Otherwise the entire course all examinations included must be retaken during subsequent course sections, pending availability of a place in the course. Uppsala University does not accept cheating or plagiarism. Suspected incidents of cheating or plagiarism are reported to the Disciplinary Committee of the University, which may issue a formal warning to the student or suspend the student from studies for a designated period.Download Citation on ResearchGate | Internationalisation of Spanish fashion brand Zara | Zara is one of the world’s most successful fashion retailers operating in 59 countries.

Zara brand was ranked 73rd in the list of the world's top brands by Interbrand, overtaking fashion brands like Hermes, Prada and Armani. The firm declines to use any kind of identification with its origin (Monllor, ; Ghemawat and Nueno, ).

Definitions of fast fashion in the literature are both narrative (58% of the papers describe characteristics of the systems and products) and exemplary (69% of publications provide typical company names). Zara is the most commonly cited example of a fast fashion brand.

Quality attribute framework. Zara (Inditex) is one of the successful fast fashion retailers under Inditex Group founded in owned by Ortega a Spanish businessman who owns stores in 82 countries and it is a vertically integrated retailer, controlling most of the steps on the supply chain (designs, produces and distributes itself).

zaraperesentphpapp01 - Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides online. For example, internationalisation of programmes entails refining support for students and paying closer attention to students with ever more demanding expectations in terms of quality of pedagogy, student assessments and the learning environment.

Internationalisation brings with it .

Italy - Wikipedia